Term ID: T0226

Asymmetric Dominance Effect

/asymmetric-dominance-effect/
Adding a decoy option to shift preferences.
Example: “Adding a worse phone model made the mid-tier look better—an asymmetric dominance effect.”

Share This Psychology Term

Explore Your Personality with Science-Backed Tests

Discover insights about yourself with our comprehensive personality assessments. Each test is designed to help you understand different aspects of your psychological profile and personal traits.

View All Personality Tests →
Reference: Huber