Term ID: T1362

Excitation Transfer

/excitation-transfer/
The process by which physiological arousal from one situation enhances emotional responses in subsequent situations, as residual arousal combines with new emotional stimuli to intensify overall emotional experience.
Example: Feeling more attracted to someone met after exercising because residual physiological arousal from exercise is misattributed to romantic attraction.

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Reference: Zillmann (1971)