Term ID: T1816

Frame-of-Reference Effect

/frame-of-reference-effect/
Changes in judgment or perception that result from different contextual standards or comparison points, influencing how the same information is interpreted and evaluated.
Example: Rating a 70-degree day as warm in winter but cool in summer, or judging academic performance differently when comparing to high-achieving versus average-achieving peers.

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Reference: Parducci (1995)