Changes in decision-making and judgment that result from how information or choices are presented, even when the objective content remains the same.
Example: People choosing differently between medical treatments when survival rates are presented as "90% survival rate" versus "10% mortality rate" despite identical information.
Share This Psychology Term
Found this helpful? Share this psychology definition with others:
Explore Your Personality with Science-Backed Tests
Discover insights about yourself with our comprehensive personality assessments. Each test is designed to help you understand different aspects of your psychological profile and personal traits.