Term ID: T2180

Heuristics

/heuristics/
Mental shortcuts or rules of thumb that simplify complex decision-making and problem-solving processes, often efficient but sometimes leading to systematic biases and errors.
Example: Using the availability heuristic to judge crime rates based on easily recalled news reports rather than actual statistics, or the representativeness heuristic to make probability judgments.

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Reference: Tversky & Kahneman (1974)